Wine Market Analysis

Context and objectives

  • Our client needed to get an updated and improved understanding of the wine and alcohol market in India
  • Our analysis included an in-depth analysis of detailed statistics, with selected samples compared to benchmarks
  • A detailed approach of the wine and alcohol market in the 28 States in India
  • A SWOT analysis about the opportunity and the best way to enter in this market


The company’s Approach

  • Direct interviews with operators, Excise States, local wine producers, importers, alcohol shops owners, contractors and international wine producers to generate more reliable figures and statistics
  • Analysis of official statistics, annual reports and public documents
  • Research and analysis of press releases


Client Benefits

- An updated picture of the market situation including the overall rate of growth, disparities in growth between the different kind of alcohol and the key players with the identification of new players

- Analysis of the market enhanced the client’s ability to catch the opportunity of the Indian market and especially the best way to enter in it

- Increased insight into the situation of competitors helped the client to react to the evolving development of the alcohol market in India